Reza Shahbazi; Majid Jalali Farahani; Mohammad Khabiri
Abstract
Regarding the importance of media in development of sport tourism industry, this research has been conducted with the aim of reviwing and rating the role of mass media in development of sport tourism in Tabriz. The statistical population of this study was the managers and experts of sports, tourism, ...
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Regarding the importance of media in development of sport tourism industry, this research has been conducted with the aim of reviwing and rating the role of mass media in development of sport tourism in Tabriz. The statistical population of this study was the managers and experts of sports, tourism, cultural heritage and sports media in Tabriz city (N= 300). Total population sampling was used and 230 questionnaires were examined. The research tool was a researcher-made questionnaire. After validation by a number of sports and tourism management experts,they were distributed among 30 subjects and its reliability was reported (α = 0.86). Data analysis was performed using descriptive statistics and inferential statistics such as Kolmogorov-Smirnov test, Friedman's rank test by SPSS24 software. Findings of the research showed that mass media had most effect in "human resource training" with an average rating of 4.39 and "identifying environmental capacities and capabilities" had the lowest effect with average rating of 3.78. Also, among all mass media, television, Internet and modern media had most effect on the development of sport tourism in Tabriz city.According to research findings, television, the Internet and the modern media have key role in the components of sport tourism development, therefore, it is suggested to provide a proper situation for more and more attendance of tourists in sports events.
Amin Reza Bakhshi Chenari; Mahmoud Goodarzi; Seyed Nasrollah Sajjadi; Majid Jalali Farahani
Abstract
The purpose of this study was to provide solutions to empower and promote sport diplomacy in foreign policy of the Islamic Republic of Iran. The whole research process included of two phases: the first phase of the research included qualitative research using grounded theory (Interview, studying articles, ...
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The purpose of this study was to provide solutions to empower and promote sport diplomacy in foreign policy of the Islamic Republic of Iran. The whole research process included of two phases: the first phase of the research included qualitative research using grounded theory (Interview, studying articles, books, and documents), the second phase of the research included quantitative research using descriptive-analytic (Delphi and AHP). After the end of the first phase of the study, 12 variables were identified. The results of the research showed that some key strategies in empowering and promoting sport diplomacy in foreign policy of Islamic Republic of Iran from the viewpoints of elites are as follow: to review and revise the executive regulations of sports institutions (Ministry of Sports, National Olympic Committee, etc. ), to organize coordination meetings between the ministry of sports and ministry of foreign affairs as the main owners of sport diplomacy, to train political-sports leaders of the country with the principles of international interactions in international level, to implement a comprehensive program for expanding and promoting sport diplomacy, to define and clarify the concept of sport diplomacy for state organizations active in public diplomacy
gh mehrabii; M Jalli Farhanei
Volume 2, Issue 3 , June 2015, , Pages 19-28
Abstract
Management in sport services centers can obtain high efficiency, which attract more audience participation. Customer Relationship Management (CRM) is the interaction with fans for gain competitive advantage and clubs can using through their websites. Accordingly, this study with the aim of evaluate web ...
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Management in sport services centers can obtain high efficiency, which attract more audience participation. Customer Relationship Management (CRM) is the interaction with fans for gain competitive advantage and clubs can using through their websites. Accordingly, this study with the aim of evaluate web marketing (customer relationship management) Iranian football club was done. This research was conducted as a qualitative method and applied perspective. In order to collect information used standard checklist Kriemadis Marketing and the findings reveal that website of Iranian football club have some information features, but in all features of sales, promotion, communication and information gathering aren't good condition. Thus, according to the research Iranian football clubs require to wide and major review in structural and update their own websites for gain competitive advantage.Thus, according to the research Iranian football clubs require to wide and major review in structural and update their own websites for gain competitive advantage.Keywords: Marketing, Customer, Relationship, Management, Football